Logo Concept: Aventus Coffee Roasters

The logo for Aventus Coffee Roasters is inspired by the legendary story of how coffee was discovered. According to the tale, a goat herder named Kaldi observed that his goats became unusually energetic after eating the berries from a particular tree. When Kaldi tried the berries himself, he experienced a similar boost of energy, leading to the discovery of coffee.

To reflect this story, the logo combines a coffee bean within the rounded shape of the goat’s horns. This approach pays homage to the origins of coffee while creating a unique, memorable symbol.

The logo is clean, simple, and easy to recognize, perfectly capturing the high quality and rich history behind the brand, while offering a modern and approachable identity.